The complexities put to witty storytelling on introduction track “Wolf” set a celebratory tone for Tyler’s return. Showing off the lessons he’s learned from releases by colleagues such as Frank Ocean and MellowHype, “Wolf” is an elegantly composed work. Tyler’s focus has swayed significantly from lyrical flow and structure to production technique, while still retaining an accomplished grasp on both. This time around, though, “Wolf” takes the illustrative creativity in a very different direction, one that could be described as “matured,” whether accurate or not. “Wolf” continues the conceptual accounts previously narrated in “Bastard,” “Goblin” and other Odd Future recordings – it is a chronicle of violence, misogyny and obscenity featuring the practically schizophrenic alter-egos he has established as characters. Only expanding upon the social networking and public image practices that made 2009 mixtape “Bastard” a recognized hip-hop recording, he has risen to an individual pinnacle of respect and infamy in the music community.Īs leader of hip-hop collective Odd Future, Tyler, The Creator has taken notable influences from his peers.
Although his sophomore album “Wolf” and previous work “Goblin” were both released under a major record label, Tyler has mastered the modern day technique of independent publicity.
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